Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 A Video 'Spoof' to Relaunch Playtex - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

A Video ‘Spoof’ to Relaunch Playtex

The new clear applicator, free from colors, dyes, and BPA.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Playtex is relaunching its tampon brand with Simply Gentle Glide, which has a new, clear applicator and is free from colors, dyes, and BPA. The brand created this video ‘spoof’ for its debut, starring actress and comedian D’Arcy Carden.

Carden says, “It’s funny how extra things have gotten in everything – from diet crazes, new technology and apps launching seemingly every day, even down to the fem care category! I don’t need a tampon to balance my flora…Playtex is reminding women to get back to the simple things.” 

Devon Driscoll, brand manager, Playtex Simply Gentle Glide, says, “We felt it was time to speak to our customers with a fresh take on the current conversation happening around feminine care. This campaign heroes simplicity and is a reminder to simplify our lives a bit – because, at the end of the day, women want a tampon that is safe, gentle and reliable, and that’s what we offer.”

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters